The Shocking Story of how a Ridiculously Simple Marketing System made a FREE Air Show $61,645.00 of Advance Sale Tickets in Just 6 Days.
You don't have to take my word for it . . .
". . . we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started!"
I KNEW there was a revenue generation stream that we were missing out on. I wanted to tap into it, but I didn’t know where to start. Enter Eugene with his Air Show Promotion System and our show is over $60,000 richer!
At Canadian International Air Show (CIAS) HQ, we receive a TONNE of calls and e-mails from people interested in scoring access to our exclusive VIP waterfront enclosure. I knew there was a market to sell the CIAS VIP Experience to; but I needed help getting it off the ground. By incorporating Eugene’s teachings and the Air Show Promotion System, we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! And the most shocking part? The Canadian International Air Show is a FREE event.
The CIAS used the Air Show Promotion System over two phases of our initiative. Phase I saw the CIAS implement an opt-in form on our website, encouraging visitors to our web-site to sign-up and receive an e-Newsletter with inside scoop on performers, the show schedule and special offers from our sponsors not available to the general public. This created a database of CIAS fans to market the VIP Experience to. We had over 7,500 email subscribers (CIAS Insiders) sign up in just two months. We added value to our sponsors by extending to them a unique, modern forum in which to advertise to an incredibly focused demographic. An unforeseen bonus was a group of CIAS 'Super-Fans' that helped us out immeasurably with a ‘Good Feedback’ campaign we ran. Most importantly from a revenue perspective, we were able to survey our Insiders likes, feedback regarding what they felt could be improved and what they wanted to see offered in the VIP Experience. It was like being given the blue-prints of a product that would guarantee sales.
Phase II of our project involved strategizing exactly what the VIP Experience would include, then marketing the *VIP Experience* and selling it to the public. Eugene’s experience with other shows and similar projects was paramount to the success of the CIAS VIP Experience. He was able to trouble-shoot potential issues ahead of time so we could mitigate challenges on-site. We used the feedback from Insiders to tweak our product to best ensure a successful launch. We built a relationship with our key demographic, an enormous value-add to the CIAS organization and to our sponsors. Post-show, we surveyed our database to find out what worked and what can be improved for the VIP Experience in 2010.
The Air Show Promotion System is user-friendly and highly effective. I say without hesitation that there is no way our initiative would have reached this level of success without Eugene and the ASPS. The ASPS created a new revenue stream for the Canadian International Air Show that was not only amazingly successful in 2009, but will serve as a foundation for new CIAS initiatives in the years to come.
I wholeheartedly endorse both Eugene and the Air Show Promotion System. If you want to make money, get the Air Show Promotion System working for you.
Jennifer Brown
Executive Director
Canadian International Air Show
Toronto, Ontario
Canada
"We sold $105,180.00 worth of tickets online in less than 14 days. We also sold over $50,000.00 worth of tickets online before the air show started."
"Over the last 20 years I have been heavily involved in the air show industry. During that time, I’ve helped to organize and have participated in several hundred air shows across North America. I first started working with Eugene almost 10 years ago on the Rochester International Air Show.
The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $105,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.
Eugene also helped us build an online list of air show patrons. Of the people on our air show list, a phenomenal percentage of 31% purchased their air show tickets online.
Looking forward to next year, we will have a permission based list of thousands of people that have passed the two fundamental tests of a marketing system; the willingness to act on the purchase, and the experience of having purchased an air show ticket online and been satisfied with their purchase.
This will allow us to directly interact with people who have a vested interest in our event and to further refine our marketing efforts to increase that percentage of ticket sales. An air show couldn't ask for a better way to sell tickets.
If you have an event, you owe it to yourself to find out more about the Event Promotion System. You won't be disappointed."
Dave Cooper
Airshow Coordinator
Rochester International Airshow
Rochester, New York
"His presentation included items that participants could easily adapt to their event."
"Eugene Loj spoke at the 2008 NECAS conference and identified tips and tools for creating and managing an effective air show web site. His personable method of delivery was appreciated by all.
Eugene's session was the most highly rated of all our speakers. His presentation included items that participants could easily adapt to their event. We look forward to having him speak at future events."
Trish Roberts
President
Northeast Council of Airshows (NECAS)
Burlington, Ontario
Canada
"You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
"Eugene, I was very impressed with your presentations at both ICAS and at the European Airshow Convention. You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
You do an excellent job of combining your knowledge of the air show industry with the marketing potential of the Internet.”Gilbert Buekenberghs
Chairman, European Airshow Council
Hassalt, Belgium
"Eugene was one of the two or three strongest speakers at our annual convention . . . he provided practical, useful information on airshow web sites to those of our members who are in most need of it."John Cudahy
President, International Council of Airshows
Leesburg, Virginia
2006 ICAS Presentation Notes
Search Engine Marketing for Your Airshow (.pdf)
Dear ICAS Member,
Below you will find information for obtaining either the Airshow Event guide or Airshow Performer guide, a $97.00 value. If you join our mailing list, the guide is FREE.
Both guides were produced from my 2004 and 2005 ICAS Presentations. They contain valuable information to improve your airshow web site.At the Air Show Promotion System , I am combining my experience as an aviator, 10 years involvement within the airshow industry, and 17 years of creating money making web sites into one money making system.
It is my goal to provide you with the most valuable information as it pertains to your airshow web site.
I'm happy to take feedback and questions on my work cell seven days a week. Please refer to my business card for the number or email me. I will promptly return your telephone call.
Sincerely,
Eugene Loj
Visit my Event Marketing and Promotion web site to and get great event marketing information. Learn how to get more out of your traditional advertising and existing web site.
Below are some short articles with helpful hints that you can start applying to your airshow web site today!
• "The Most Fun You can have with Your Clothes On, Guaranteed!"
• Magic Marketing Sales Technique
• Unexpected Online Business Success
• Are You Targeting Search Keywords?
• Event Search Engine Marketing
• Online Video Explosion
• Online Communication - Email and Telephone
• Web Centric Marketing
• The Billboard Test and Beyond
• Marketing Via Voice Mail
Still interested in more great information?
Airshow Event and Performer Notes
For a FREE copy of our Performer or Event PDF guide and complimentary subscription to the Airshow Tactics for the Web E-zine, please fill out the information below.
This is the best Airshow web site information you can get. After you submit your information you will be instantly redirected to our download page for your free PDFs.
I do not distribute email addresses or SPAM anyone, your personal privacy will be held in the strictest confidence. If at any time you wish to remove yourself from the list, just let me know, or opt out from the email you receive. From time to time I do send free airshow web site research.
Our Guarantee
We are so convinced at the value of this service it is being offered with a
One Full Year, 100% Money Back Guarantee. My system will bring you a ten fold return on your investment! If you feel that my system doesn't increase the value and marketing potential of your airshow web site, we'll gladly refund your money.
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